Services

MAKING NEW CONNECTIONS

Bringing local brands together to make magic and build awareness with stand-out partnerships

STORYTELLING

Honing messaging and polishing marketing materials to make your brand stand out and tell your authentic story in a way that is digestible and enthusiastic

CONTENT CREATION

Directing and creating video and photography content for website, Instagram, and newsletters to pair with our PR storytelling strategy

MANAGING PRESS & INFLUENCER RELATIONS

Pitching & securing print, digital, social, TV, and podcast interview coverage

CREATING PARTNERSHIPS & BUZZ

Proposing creative, business-driven ideas that involve community engagement and expand to press and social media results with the addition of live events to tell your story

HELPING YOU GROW

Identifying on-brand and market-driven opportunities for business development leading to an increase in sales and new customers

“We absolutely loved working with Alex! It's more of a partnership than a PR agency. She's proactive and creative in promoting us in non-traditional ways, and the best part is she really gets us."

Todd Duplechan & Jess Maher, Owners — Lenoir

"Alex's approach is uniquely her own and so refreshing. She takes the time and energy to get to know her clients, and she works magic to find the best way to capture the attention of guests you haven't been in front of yet."

Amanda Rockman, Corporate Pastry Chef — New Waterloo

"Alex takes the opposite of a one-size-fits-all approach and is able to skillfully juggle larger multimedia brand awareness campaigns with hyper-focused, bootstrapped initiatives."

Margaret Williams, Former Editor-in-Chief — Tribeza

"I had a list of magazines and online folks I hoped would cover us, and Alex was able to secure a spot with all. She has the right ties to get things done. It is the best money I have spent on the business."

Steph Steele, Owner — Tiny Grocer

"There was never a moment where I didn’t feel like Alex had my back. She’s genuine, honest, and an absolute joy to be around.”

Ashley Kelsch, Dating & Relationship Coach — Modern Renegades

"I was trepidatious about spending startup marketing dollars on PR. Now, it's what I'm most confident having spent money on. We gained awareness with both a launch party and press which all linked to direct sales. She doesn't just do food. She has proved very capable in different verticals."

Keli Hogsett, Founder — CoCollect

"Alex goes above and beyond to make sure that you get the right exposure. Working with her has been an absolute pleasure.”

Jam Sanitchat, Chef/Owner — Thai Fresh & Gati

Clients & Testimonials

New Waterloo

"Alex brings fresh new ideas for content angles, event activations, and campaigns. She's one of the best in the biz, and we are lucky to work with her!" Alexis Lanman, CMO

Tiny Grocer

"I had a list of magazines and online folks I hoped would cover us, and Alex was able to secure a spot with all. She is a joy to work with and a professional with the right ties to get things done. It is the best money I have spent on the business." Steph Steele, Owner

Thai Fresh & Gati

"Alex goes above and beyond to make sure that you get the right exposure. She is always full of new ideas to help you achieve your goal. Working with her has been an absolute pleasure.” Jam Sanitchat, Owner

Phillip Frankland Lee and Margarita Kallas-Lee

Upleveled awareness for Chefs Margarita Kallas-Lee and Phillip Frankland Lee's ever-growing restaurant brands through national coverage and creative partnerships such as NADC Burger and Wolf and Wheat’s participation in Alex Cooper's SXSW activation; the first-ever chef appearance on Mari Llewellyn’s “Pursuit of Wellness” podcast; an ice cream collaboration with Graza olive oil; and an editorial and full at-home photo shoot on CamilleStyles.com.

Lenoir

“We absolutely loved working with Alex! It’s more of a partnership than a PR agency. She’s proactive and creative in non-traditional ways, and the best part is she really “gets us” and genuinely wants to spread the word. I truly believe we’ve expanded into a greater community of people who belong in our business demographic since working with Alex.” Todd & Jess Duplechan, Owners

Chef Jo Chan

"Alex delivers a unique brand of PR: centered around community connections and crafting unique experiences. It isn’t the one-size-fits-all approach that so many other PR companies deliver. She is deeply engaged with her clients, helping them curate PR strategies tailored to their own needs and strengths." - Jo Chan

TROVADOR

To gain awareness for Trovador during SXSW, we created an invite-only panel discussion with well-known artists and a party open to the public with live hat burning, a band, beverage sponsors, and a VIP guest list. This resulted in coverage on TV, all print magazines, and newspapers. "Alex and her team killed it 3 times over, and I'd recommend her to anyone in need. They went above and beyond, it was more than I could have asked for." - Ryan McGrath, Founder

CoCollect

"I was trepidatious about spending my startup marketing dollars on PR, but after working with Alex and having quantifiable results, it's what I'm most confident having spent money on. The amount of chatter, articles, brand building and direct sales that they generated was incredible. She doesn't just do food well!" - Keli Hogsett, Founder

Veracruz All Natural, Veracruz Fonda and Bar, and La Mezca

"Alex is the perfect mix of sharp professionalism and “Don’t worry, I’ve got this,” energy. She somehow managed to keep things moving while fully understanding that business admin occasionally answers emails at 11:47 p.m. Creative, proactive, endlessly flexible — and always cheerful — Alex felt less like a PR person and more like the calm, brilliant extension of our team we didn’t know we needed." - Lydie Joly de Trejo, Director of Business

Richard’s Rainwater

"Alex helped us improve our content, build partnerships, work with other influencers, and made sales introductions. Alex is creative, smart and we'd recommend to anyone." Taylor O'Neil, CEO