Alex is mostly known for her work with restaurants — from securing Austin Monthly’s Best New Restaurants cover for Chef Laila Bazahm of Siti, which was Michelin-recommended just three months after opening, to working with Austin’s iconic La Condesa when it was nominated for a James Beard award, boosting brand awareness for new restaurants and bakeries like Rockman Bakeshop,  Veracruz All Natural, and “Top Chef” contestant Jo Chan’s Bureau de Poste at Tiny Grocer, which Texas Monthly named one of the 10 Best New Restaurants in Texas in 2024. She created the sold-out Frozen Treat Festival at Holiday to cross-promote multiple clients — but she also advises consumer packaged goods and lifestyle brands.

Alex moved to New York City after The University of Texas to learn the PR hospitality industry, and then moved back to Austin to work as the Communications Director for MML Hospitality. Today, she continues to help her food and hospitality clients meet their goals by pitching local and national press outlets for coverage and introducing her clients to other like-minded brands to pave the way for new collaborations and partnerships. Beyond this, Alex digs deeper to help businesses define their stories and distill them into on-brand messaging and authentic experiences. She executes creative ideas for events and campaigns, ensuring they feel cohesive across social media, newsletters, brick-and-mortar signage, marketing materials, and websites. (While living in Manhattan, Alex’s own website was recognized by Huffington Post as one of “The Best New York Food Blogs.”)

For her popular Chekmark Eats brand, Alex Reichek explores the city, getting to know the chefs and restaurants behind each new bite along the way. And with a decade of professional industry experience, she’s a pro at translating what makes them special to her 33K+ Instagram followers and Substack readers — sign up for the twice per month newsletter here!

When she’s off duty, you can usually find Alex swimming (more on this in her Austin Guide, available to order here), diving into a chocolate chip cookie (here are her favorites), or exploring a new town’s best dishes (she shares her travel guides here).