Alex is mostly known for her work with restaurants—from boosting brand awareness for 15-year-old Thai Fresh to devising a viral dish for June’s All Day and cocktail for Il Brutto—but also advises consumer packaged goods and lifestyle brands. Though she’s become integral to the Austin food and drink scene, the Texas-born PR and Marketing expert got her start in New York City. Before setting out on her own, Alex managed media relations for Manhattan eateries and hotels at Shadow PR and The Door, and then oversaw McGuire Moorman Hospitality’s Austin suite of properties as the company’s first Communications Director.

Today, she continues to help her food and hospitality clients meet their goals. Sometimes this is as straightforward as pitching local and national press outlets for coverage, or introducing her clients to other like-minded brands to pave the way for new collaborations and partnerships. Alex digs deeper to help businesses define their stories and distill them into on-brand messaging and authentic experiences. She executes creative ideas for events and campaigns, ensuring they feel cohesive across social, email, brick-and-mortar signage, marketing materials, and website. (While living in Manhattan, Alex’s own website was recognized by Huffington Post as one of “The Best New York Food Blogs.”)

For her popular Chekmark Eats brand, Alex Reichek explores the city—getting to know the chefs and restaurants behind each new bite along the way. And with a decade of professional industry experience, she’s a pro at translating what makes them special to her 22K+ Instagram followers and newsletter readers— sign up here!

When she’s off duty, you can usually find Alex swimming (more on this in her Austin Guide, which you can order here), diving into a chocolate chip cookie (here are her favorites), or exploring a new town’s best dishes (she shares her travel guides here).