About

PR and Marketing Specialist—and Your Guide to Austin's Best Dishes & Drinks

Alex is mostly known for her work with restaurants — from boosting brand awareness for brand new restaurants like “Top Chef” contestant Jo Chan’s Bureau de Poste at Tiny Grocer, which Texas Monthly named one of the 10 Best New Restaurants in Texas in 2024, and working with Austin’s iconic La Condesa when it was nominated for a James Beard award, to securing an Austin Monthly cover for Elementary for its Best New Restaurant issue, and devising the sold-out Frozen Treat Festival to cross promote multiple clients — but also advises consumer packaged goods and lifestyle brands. Though she’s become integral to the Austin food and drink scene, the Texas-born PR and Marketing expert got her start after graduating from The University of Texas and then moving to New York City where she managed media relations for Manhattan eateries and hotels at Shadow PR and The Door. Before setting out on her own in Austin, Alex oversaw MML Hospitality’s local suite of properties as the company’s first Communications Director.

Today, she continues to help her food and hospitality clients meet their goals by pitching local and national press outlets for coverage and introducing her clients to other like-minded brands to pave the way for new collaborations and partnerships. Beyond this, Alex digs deeper to help businesses define their stories and distill them into on-brand messaging and authentic experiences. She executes creative ideas for events and campaigns, ensuring they feel cohesive across social media, newsletters, brick-and-mortar signage, marketing materials, and websites. (While living in Manhattan, Alex’s own website was recognized by Huffington Post as one of The Best New York Food Blogs.”)

For her popular Chekmark Eats brand, Alex Reichek explores the city, getting to know the chefs and restaurants behind each new bite along the way. And with a decade of professional industry experience, she’s a pro at translating what makes them special to her 24K+ Instagram followers and newsletter readers — sign up for the twice per month newsletter here!

When she’s off duty, you can usually find Alex swimming (more on this in her Austin Guide, available to order here), diving into a chocolate chip cookie (here are her favorites), or exploring a new town’s best dishes (she shares her travel guides here).